Multiple players in the Chinese energy efficiency market

So now we are past the mid-point of the Global Consulting Project and it is time to start preparing for the final presentation in less than 10 days. This, of course, implies giving up some of the GCP habits we have developed since beginning the project a few weeks back. No more reading outdated issues of The Economist in every queue in China that Tarun comes upon, while Xin must let go of her DrawSomething game addiction unless it can help to finance energy efficiency and most importantly Yohan cannot take ultra-power naps in any type of Chinese transportation vehicle.

Our meetings with multiple players in the Chinese energy efficiency market really provided us with insightful and strategic information, from both a data gathering and market analysis perspective, which can be used in the final presentation to our client. We were able to use many of the frameworks and tools we learned in our Strategy class to analyse the energy efficiency industry structure and the factors that will affect it in the future. We even dusted off the CJBS library databases that we had somehow forgotten about – mostly likely due to Fred’s endless search for the ultimate foot massage instead – to collect targeted data for the final presentation. As an unexpected bonus, we will also have a chance to compare notes with another GCP team (based in England) that should be beneficial to both of our projects.

Next, it’s on to putting together the layout and structure of the presentation and building an example cash flow financing model for our client. Using the knowledge gained in all three of our Finance classes and Yohan’s penchant for excel, the cash flow financing model is a key highlight of exceeding the client’s expectations in terms of information presented.  Along similar lines, we may well provide a recommendation or two that the client has not yet considered (or even was aware of) before defining the project goals for us.

In the meanwhile, we have had a chance to explore and learn about China during our project, especially for the two foreigners and even our local Shanghainese who will have learnt and seen a lot more of his home country in four and a half weeks than all his previous thirty years. From the wide diversity of food per region to Linda demonstrating Yoga techniques on the great wall, our experience has taught us much about what China has to offer, including the discovery of some brilliant idioms in Mandarin. Naturally, the next thing we need to learn is how to use those idioms more effectively, but luckily we still have 12 more days for that.

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Blog authors

Somesh DwivediSomesh Dwivedi

Somesh Dwivedi is a 2015/2016 MBA student. Prior to the MBA, he worked for four and a half years at Google in strategy, sales & marketing, and data intelligence roles. He's a three-time winner of Google's gold award, the highest award handed out at the tech firm for outstanding contribution to incremental revenue gains. He also worked briefly on Google Ventures, the in-house venture capital division of Google. He closely follows developments in technology, space travel and equity markets.

Dipika SawhneyDipika Sawhney

Dipika is a 2015/2016 MBA student. Prior to her MBA, she helped build successful e-commerce start-ups and holds a degree in computer engineering. In her spare time, she enjoys travelling, debates and yoga.

Neil DubeyNeil Dubey

Neil Dubey is a student on the Cambridge MBA 2015/2016. He is studying medicine at the George Washington University, USA.

Hui Lynn TanHui Lynn Tan

Hui Lynn Tan is currently a student on the MBA (class of 2015/16). She is originally from Malaysia and holds an LLB from Cardiff University.

Simone GoldsteinSimone Goldstein

Simone is a 2015/2016 MBA student. Prior to the MBA she worked in Strategy at the media agency MEC, on the travel accounts Marriott International and United Airlines. A native New Yorker, she attended Colby College in Waterville, Maine where she received a BA in Art History and Anthropology.

Songya KeslerSongya Kesler

Songya Kesler, currently pursuing an MBA at the Judge Business School, is a two-time entrepreneur and People Architect. She ran operations, marketing, and partnerships at her latest startup. As a People Architect, she supports the next generation of game-changers in developing greater emotional intelligence, self-awareness, and leadership skills so that they can be the best version of themselves. At Cambridge, she holds weekly meditations, is Co-Chair of the Entrepreneurship SIG, a rep for Cambridge University Entrepreneurs, and on the rowing team at Jesus College.

Christina MackayChristina Mackay

Christina is a 2015-16 MBA student. Prior to Cambridge she worked as a management consultant for eight years living in London and New York and working with clients across Europe, America, China and Oceania. Her passion is entrepreneurship and she intends to start her own business post-MBA. In her spare time she plays netball for her college, runs along the river Cam and has joined the Whiskey society.

Prasad NaikPrasad Naik

Prasad Naik is a 2015/2016 MBA Student. Prior to the MBA, he worked for six years as a corporate finance advisor in the technology sector, focused on ecommerce and digital media. He holds a degree in Politics and International Relations from the University of Warwick. He loves learning about technology and attending thought-provoking debates at the Student Union.

Jonathan KungJonathan Kung

Jonathan is a MBA 2015/16 student. Prior to his MBA, Jonathan has worked extensively in China, as Project Manager then Vice General Manager of a real-estate development company, where he oversaw a project valued at $150m. At Cambridge, he is the captain of the MBA and Malaysian Society basketball teams, and keenly follows the entrepreneurial scene.

Julia NelsonJulia Nelson

Julia Nelson is a 2015-16 MBA student. Trained as an anthropologist, she has spent the last 10 years working in Asia, Africa, Latin America and Oceania as a social “intrapreneur”, making energy and mining companies more responsible and sustainable. She is passionate about learning new approaches to social innovation, and plans to return to the field after her MBA. In her spare time, she rows for Darwin College, practices Spanish on her classmates, and is on a mission to find the best Szechuanese food in the UK.