Multiple players in the Chinese energy efficiency market

So now we are past the mid-point of the Global Consulting Project and it is time to start preparing for the final presentation in less than 10 days. This, of course, implies giving up some of the GCP habits we have developed since beginning the project a few weeks back. No more reading outdated issues of The Economist in every queue in China that Tarun comes upon, while Xin must let go of her DrawSomething game addiction unless it can help to finance energy efficiency and most importantly Yohan cannot take ultra-power naps in any type of Chinese transportation vehicle.

Our meetings with multiple players in the Chinese energy efficiency market really provided us with insightful and strategic information, from both a data gathering and market analysis perspective, which can be used in the final presentation to our client. We were able to use many of the frameworks and tools we learned in our Strategy class to analyse the energy efficiency industry structure and the factors that will affect it in the future. We even dusted off the CJBS library databases that we had somehow forgotten about – mostly likely due to Fred’s endless search for the ultimate foot massage instead – to collect targeted data for the final presentation. As an unexpected bonus, we will also have a chance to compare notes with another GCP team (based in England) that should be beneficial to both of our projects.

Next, it’s on to putting together the layout and structure of the presentation and building an example cash flow financing model for our client. Using the knowledge gained in all three of our Finance classes and Yohan’s penchant for excel, the cash flow financing model is a key highlight of exceeding the client’s expectations in terms of information presented.  Along similar lines, we may well provide a recommendation or two that the client has not yet considered (or even was aware of) before defining the project goals for us.

In the meanwhile, we have had a chance to explore and learn about China during our project, especially for the two foreigners and even our local Shanghainese who will have learnt and seen a lot more of his home country in four and a half weeks than all his previous thirty years. From the wide diversity of food per region to Linda demonstrating Yoga techniques on the great wall, our experience has taught us much about what China has to offer, including the discovery of some brilliant idioms in Mandarin. Naturally, the next thing we need to learn is how to use those idioms more effectively, but luckily we still have 12 more days for that.

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Blog authors

Jonathan KungJonathan Kung

Jonathan is a MBA 2015/16 student. Prior to his MBA, Jonathan has worked extensively in China, as Project Manager then Vice General Manager of a real-estate development company, where he oversaw a project valued at $150m. At Cambridge, he is the captain of the MBA and Malaysian Society basketball teams, and keenly follows the entrepreneurial scene.

Dipika SawhneyDipika Sawhney

Dipika is a 2015/2016 MBA student. Prior to her MBA, she helped build successful e-commerce start-ups and holds a degree in computer engineering. In her spare time, she enjoys travelling, debates and yoga.

Julia NelsonJulia Nelson

Julia Nelson is a 2015-16 MBA student. Trained as an anthropologist, she has spent the last 10 years working in Asia, Africa, Latin America and Oceania as a social “intrapreneur”, making energy and mining companies more responsible and sustainable. She is passionate about learning new approaches to social innovation, and plans to return to the field after her MBA. In her spare time, she rows for Darwin College, practices Spanish on her classmates, and is on a mission to find the best Szechuanese food in the UK.

Sarah TanSarah Tan

A 2015-16 MBA candidate, Sarah is from Singapore and worked as a web developer and team manager, building websites for universities, digital agencies, and British and American national political campaigns. Post-MBA, she is interested in developing products and processes to help organisations improve their employee and customer experiences. She is co-chair of the Technology SIG and enjoys hosting classmates at St John’s formal halls.

Wafa TaftazaniWafa Taftazani

Wafa worked in corporate and investment banking at a global bank in Indonesia for 3 years before his MBA. He studied political science and international relations in his undergraduate years, and intends to work at the intersection of business and politics post-MBA. He recently joined Hughes' debating and film societies and is looking forward to a roller-coaster year ahead!

Christina MackayChristina Mackay

Christina is a 2015-16 MBA student. Prior to Cambridge she worked as a management consultant for eight years living in London and New York and working with clients across Europe, America, China and Oceania. Her passion is entrepreneurship and she intends to start her own business post-MBA. In her spare time she plays netball for her college, runs along the river Cam and has joined the Whiskey society.

Simone GoldsteinSimone Goldstein

Simone is a 2015/2016 MBA student. Prior to the MBA she worked in Strategy at the media agency MEC, on the travel accounts Marriott International and United Airlines. A native New Yorker, she attended Colby College in Waterville, Maine where she received a BA in Art History and Anthropology.

Pat ParriniPat Parrini

Patrizio was born in Florence and raised in a tiny village in the Chianti Hills. He has seven years of work experience between consultancy at a Big 4 and corporate and investment banking at the largest Italian banking group. He is passionate about travelling, running, skiing and mountain-hiking. As well as being a voracious reader with a moderate addiction for Japanese food.

Sarah BroderickSarah Broderick

Sarah is an MBA student from the 2014-15 class. Previously she worked in the Private Equity industry focused on real estate assets in the United States. During the MBA, she has concentrated on the startup ecosystem in Cambridge and abroad while also competing as a Blue for the Cambridge University Hockey Club.

Gunnar HerzigGunnar Herzig

Gunnar is a 2015/2016 MBA student. Prior to the MBA he worked for a German energy company with a particular focus on renewables (esp. offshore wind energy). He holds a degree in International Business Administration and participated in student exchange programmes to the US and Singapore. He loves literature (esp. Thomas Mann) and classical music.