Multiple players in the Chinese energy efficiency market

So now we are past the mid-point of the Global Consulting Project and it is time to start preparing for the final presentation in less than 10 days. This, of course, implies giving up some of the GCP habits we have developed since beginning the project a few weeks back. No more reading outdated issues of The Economist in every queue in China that Tarun comes upon, while Xin must let go of her DrawSomething game addiction unless it can help to finance energy efficiency and most importantly Yohan cannot take ultra-power naps in any type of Chinese transportation vehicle.

Our meetings with multiple players in the Chinese energy efficiency market really provided us with insightful and strategic information, from both a data gathering and market analysis perspective, which can be used in the final presentation to our client. We were able to use many of the frameworks and tools we learned in our Strategy class to analyse the energy efficiency industry structure and the factors that will affect it in the future. We even dusted off the CJBS library databases that we had somehow forgotten about – mostly likely due to Fred’s endless search for the ultimate foot massage instead – to collect targeted data for the final presentation. As an unexpected bonus, we will also have a chance to compare notes with another GCP team (based in England) that should be beneficial to both of our projects.

Next, it’s on to putting together the layout and structure of the presentation and building an example cash flow financing model for our client. Using the knowledge gained in all three of our Finance classes and Yohan’s penchant for excel, the cash flow financing model is a key highlight of exceeding the client’s expectations in terms of information presented.  Along similar lines, we may well provide a recommendation or two that the client has not yet considered (or even was aware of) before defining the project goals for us.

In the meanwhile, we have had a chance to explore and learn about China during our project, especially for the two foreigners and even our local Shanghainese who will have learnt and seen a lot more of his home country in four and a half weeks than all his previous thirty years. From the wide diversity of food per region to Linda demonstrating Yoga techniques on the great wall, our experience has taught us much about what China has to offer, including the discovery of some brilliant idioms in Mandarin. Naturally, the next thing we need to learn is how to use those idioms more effectively, but luckily we still have 12 more days for that.

If you enjoyed this post, please consider leaving a comment or subscribing to the RSS feed to have future articles delivered to your feed reader.

No Comments Yet

Leave a Reply

Your email address will not be published. Required fields are marked *

The Cambridge MBA

The Cambridge MBA is a 12-month, full-time MBA programme taught at the University of Cambridge. Visit our website for more information >

Blog authors

Gunnar HerzigGunnar Herzig

Gunnar is a 2015/2016 MBA student. Prior to the MBA he worked for a German energy company with a particular focus on renewables (esp. offshore wind energy). He holds a degree in International Business Administration and participated in student exchange programmes to the US and Singapore. He loves literature (esp. Thomas Mann) and classical music.

Holly EngelbrechtHolly Engelbrecht

Holly is an MBA student from the 2015-16 class. Before entering the programme she was a Managing Director at Meltwater, a Norwegian software company, where she built and scaled sales teams in three global markets; Africa, Canada and Southeast Asia. Part of the journey has seen her assisting the team at the Meltwater Entrepreneurial School of Technology in Accra, Ghana where she was a mentor and advisor to West-African tech start-ups. She is also a passionate foodie, scuba diver and travel photographer in her spare time.

Ian PietersIan Pieters

Ian is a 2015/2016 MBA student. Prior to the MBA he worked as an electrical engineer in South Africa. He holds a MEng degree in Project Management, a BEng Honours degree in Environmental Engineering and a BEng degree in Electrical Engineering. He loves sport and plays tennis, rugby, cricket and also attempts to play golf.

Will SterlingWill Sterling

Will is an MBA student from the 2014-2015 class. Previously he worked in private wealth management where he developed and managed investment strategies, and as a private contractor for the US Department of Defense before that. Along the way he has helped grow his family’s healthcare business in Huntsville, AL, as well.

Priyanka AgarwalPriyanka Agarwal

Priyanka is a MBA student in the 2014-2015 class. She has worked in power, steel and education. She holds a Bachelors degree in Economics and International Studies from Northwestern University. When she is not eating thai food, she loves travel, art, books, people who can cook and a good laugh.

Krish VallurupalliKrish Vallurupalli

Krish was a Research Scientist in the pharmaceutical industry prior to starting his MBA in 2014. Krish previously graduated with a master’s degree in drug metabolism & toxicology from King’s College London. Post-MBA, he hopes to pursue a career path in healthcare and pharmaceutical sector. In his spare time, he is a creative content designer and an avid photographer.

David PepperDavid Pepper

David is an MBA student from the 2014-2015 class. Prior to Cambridge he worked in several commercial management roles in the pharmaceutical and consumer industries working in Europe and Asia. In his spare time he loves performing music, travelling and being Director of Aiducation the charity.

Maura LightfootMaura Lightfoot

Maura is an international human resources professional with six years of experience working in professional services firms and an interest in the overlap between business and culture. With experience in five countries, she is a proud member of the MBA class of 2014-2015.

Alex BunceAlex Bunce

Alex worked in Australasia and the UK as a engineering consultant/project manager before starting the MBA programme at Cambridge. He was part of a strong Kiwi contingent in the 2014-2015 class and hopes to keep rowing when eventually back in NZ.

Yoshiki TsukamotoYoshiki Tsukamoto

Yoshiki Tsukamoto is a member of the MBA class of 2014-15. Joining from Japan, Yoshiki previously worked in sales management at Zephyr Corporation.

Shreetama DattaShreetama Datta

Shreetama is an MBA student in the 2014-2015 class. She has worked for 4 years as a risk professional at American Express and ANZ Bank. She holds a Bachelors degree in Statistics and Masters degree in Applied Statistics and Informatics. In her spare time, she likes to travel, explore cities and take photographs.

Zoe CullenZoe Cullen

A member of the 2014-15 MBA class, Zoë is an international environment and development professional with nine years' experience working for a leading global wildlife conservation NGO, working in a range of countries. She has particular interests in enterprise-based models for delivering positive conservation and development impacts, and in corporate leadership in environmental and social responsibility.