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Global Consulting Project 2014: GOAL on the road in the Kenema…

Our second day in Kenema has been spent in a Toyota 4×4 (an awesome vehicle if ever there was one) travelling cross-country via muddy, rocky, hilly roads and into small villages for site visits. The purpose of the site visits was for us to see who the customers of Alafia latrines are, and what the customer […]

Global Consulting Project 2014: Introducing team: GOAL, Sierra Leone

  [THE BRIEF]: We’re four MBA students from Cambridge Judge Business School about to embark on a 2.5 week trip to Sierra Leone to examine the Alafia sanitation marketing programme that GOAL are running in Kenema, the third largest city in Sierra Leone. There’s a day to go before the four of us fly out. […]