When we first got together to prepare our proposal for the L’Oréal Brandstorm contest, we never thought we would reach to the UK&I finals. We started our journey by deciding the subject we wanted to focus on and as all three of us are passionate about Tech we agreed on proceeding with the Tech Trek […]
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Tokyo Olympics – an insider view from an MBA alumna
Well, Tokyo 2020 Olympic and Paralympic Games hosted in 202. That name alone encompasses some of the continuous confusion around a Games that was meant to take place during a global pandemic, only to be delayed to a year later when the Delta variant was causing a 2nd or 3rd (or 4th?) wave worldwide. And […]
Crystallising learning into praxis
Waking up to full-on sunshine and a chorus of exotic birds, we started every day of our Global Consulting Project (GCP) in Belo Horizonte, Brazil with a fresh mind. And although the four weeks flew by- they certainly left us with a number of crucial experiences to take forward. Our first-hand challenge in Latin America […]
Global Consulting Projects 2015: Week four
The teams report from the final week of their Global Consulting Project (GCP): CLIENT: SIAM COMMERCIAL BANK Team members: Jerry Dulayakometh, Yusuke Kobayashi, Maura Lightfoot, Yenson She and Wimonrat Wachiraksasawakul This week marked the end of our Global Consulting Project with Siam Commercial Bank, one of the largest three commercial banks in Thailand. The out-of-classroom perspective […]
Global Consulting Projects 2015: Week three
CLIENT: GULFTAINER Team members: Lily Huang, Claus Buckert, Davy Gant, Vasileios Paschos, and Stephanie Pyne. It has been two weeks since our Global Consulting Project (GCP) team touched down at Dubai International Airport. We were promptly met by two company drivers with two individual trucks—because our luggage evidently deserved its own transportation to […]
Global Consulting Projects 2015: Week two
CLIENT: AFRICA’S VOICES FOUNDATION (ALSO KNOWN AS SIMBA’S PRIDE) Members: Render Braswell, Sarah Burslem, David Pepper, and Vera Vasilyeva I write this from our apartment in central Nairobi, where we have had an extremely interesting week. We were able to meet a consultant working on the Well Told Story project (funded by the Gates Foundation) and an […]
Global Consulting Projects 2015: Week one continued
During the Global Consulting Project, MBAs form teams to consult with blue-chip multinational corporations or international organisations on a particular aspect of their business. We asked a selection of the GCP teams to send us a snapshot of their week’s activities. Come back for next week’s installment. CLIENT: MERCK CONSUMER HEALTH Team members: Veena Adityan, Bhawna Arora, […]
Global Consulting Project 2014: Introducing team: GOAL, Sierra Leone
[THE BRIEF]: We’re four MBA students from Cambridge Judge Business School about to embark on a 2.5 week trip to Sierra Leone to examine the Alafia sanitation marketing programme that GOAL are running in Kenema, the third largest city in Sierra Leone. There’s a day to go before the four of us fly out. […]
Of reinvention and videogames
In the world of business school marketing, flexibility is a term that is often used to describe the versatility and wide ranging applicability of an MBA program. Almost every top Bschool ends up promising versatile course content and fluid program boundaries, all of which are aimed at helping students tailor their MBA experience and career outcomes. At Cambridge Judge […]