Our final presentation recently, marks the end of our Global Consulting Project (GCP) with Bessemer Venture Partners (BVP) as part of our MBA programme at Cambridge Judge Business School. In the past five weeks, our team conducted an in-depth and comprehensive study on sales strategy for efficient growth in the B2B SaaS industry. Combining various industry reports, financial data in the public market, and expert interviews, our analyses resulted in several novel insights that we believe are meaningful for our client to look into the current market.

It was a great opportunity for us to work with one of the biggest investors in the enterprise sector which has multiple successful investments, such as LinkedIn, Shopify, and DocuSign. We would like to thank Alex Ferrara and Aditya N. who have provided us with an interesting research topic and valuable first-hand learning on the B2B SaaS industry. We also want to thank CJBS Fellow and MBA alumnus, Hamza Mudassir, our GCP supervisor for this project.

Kudos to the incredible MBA team who has worked so hard on the project: Chad Zidow, Dipankar Nigam, Ilman Dzikri, and Shubham Jaipuria. Everyone brought their unique skill sets and backgrounds to deliver exceptional results. It was a pleasure to work with such a talented group from my MBA cohort, and I look forward to the opportunity to work with you all again in the future.

I am grateful to Cambridge Judge Business School for providing us with the platform and introducing the Global Consulting Project as part of the MBA programme. This project was very exciting, and it helped us understand the current PE/VC and B2B SaaS landscape which will come in handy for our future endeavours.